Lead response and qualification
Answers inbound SMS and web chat in under a minute, qualifies against thresholds you set, and routes the real buyers to your sales manager with the conversation attached.
Shipping todayOperations systems for dealerships
Nobody answered it. Nuvina builds the operations systems independent lots run on, starting with the one that answers your leads in under a minute.
The numbers
Industry research, not our results. We have none of our own published yet, and we say why on the work page.
The problem
We build for independent lots. Not franchise stores with a BDC staffed nine to nine. Lots where the owner is on the floor selling, and the leads stack up behind him.
23% never answered the lead at all.
Harvard Business Review audited 2,241 companies on how fast they answered inbound web leads. Nearly a quarter never answered. Another 24% took more than a day. That study is from 2011 and it wasn't about car lots, but you already know the shape of it: the lead lands Sunday night, and by Monday the buyer has messaged three other places.
$2,711 a month. No promise of a single lead.
That's what the average CarGurus dealer pays, from their own audited filings. Cars.com averages $2,500. Big franchise groups pull both numbers up, so yours is lower. What doesn't change is that neither contract commits to one lead, and nothing in either one is responsible for answering the ones you get.
89% never offered another car.
Pied Piper mystery-shopped 3,290 franchise dealership websites this year. Nine out of ten replies didn't offer an alternative vehicle when the one asked about was gone. Those are stores with a full BDC and a manufacturer breathing down their neck. The buyer doesn't want a fast reply. They want to know whether you've got the car.
What we build
Answers inbound SMS and web chat in under a minute, qualifies against thresholds you set, and routes the real buyers to your sales manager with the conversation attached.
Shipping todayChecks your live inventory inside the conversation, so a buyer asking about a specific car gets a straight answer instead of a promise that someone will call back. When it isn't on your lot, the agent captures what they're after and routes it to you.
Shipping todayA monthly record of what came in, what qualified, what got routed, and how fast each one was answered. Included in every build.
Included in every buildWorking the leads that went quiet and the buyers who never closed. Designed, not yet built into a shipped system. We'll tell you that rather than sell it.
In designMost lots run four or five tools that don't talk to each other. Bringing them under one system is the bigger job, and the one we're building toward.
Scoped, not productizedThe report someone rebuilds monthly. The inventory living in two places. Tell us what breaks and we'll say honestly whether it's worth building.
Case by caseHow we work
We agree in writing on what a qualified lead is on your lot, how the conversation should run, and where each one goes. You sign off before we build anything.
Intake and qualification, your live inventory, routing and escalation. The system runs on infrastructure we operate and writes into the CRM that's in your name.
It runs on your actual inbound leads with a review in the middle. You check that inventory's right and that the right people reach your sales manager. Then we hand it over.
What it costs
A build typically runs around $6,000, plus a monthly fee to operate it once it's live. You get exact numbers on the call, once we've seen your lead flow.
Your CRM is contracted and billed to you directly by whoever provides it. We never resell it or mark it up.
Field records
A field record needs a before and an after. We didn't capture before-state numbers at week zero on the early builds, and we're not going to reconstruct them now and call them measured. Every build from here starts by measuring what it replaces.
What we connect
We don't ask you to replace what works. We connect it. We're not tied to one CRM: if you already run one, we build around it.
How we build
The person you meet on the call is the person who builds it. There are no account managers here, and nothing gets handed to a junior after you sign.
Questions
Independent used-car lots, roughly 20 to 100 units, that already buy leads from Autotrader, CarGurus, Cars.com or Facebook and lose them to slow response. Not franchise stores. A franchise rooftop has a staffed BDC and a manufacturer enforcing response times; an independent lot usually has an owner selling on the floor and leads stacking up behind him. Those are different problems and we only solve the second one.
Not sure that's you? Book a 30-minute call and we'll give you a straight answer.
No. We build the operations systems a dealership runs on, and the lead agent is where we start because it's the one with the clearest payback and the easiest thing to prove in four weeks. Once it's running we usually find three or four other things being held together by hand. We'll tell you what we see. We won't sell you a second system before the first one has earned it.
See the full list on systems.
No. We build around whatever you already run. The system isn't a CRM plugin, it's infrastructure we operate that connects to yours, so your contacts, your history and your pipeline stay exactly where your team already works. If you don't have a CRM worth keeping, we'll set one up in your name and you'll contract it directly. Either way it's billed to you by the vendor, never resold or marked up by us.
Running something unusual? Email us and we'll tell you straight whether it connects.
A build typically runs around $6,000, plus a monthly fee to operate it once it's live. The monthly covers monitoring, script and offer changes as your inventory and promotions shift, integration upkeep, and a report each month. Your CRM is separate and billed to you directly by whoever provides it. We never resell it or mark it up, so your CRM and your contacts don't depend on us still being around.
Want the number for your lot? Book a 30-minute call.
Four weeks from kickoff. Two weeks to build, two weeks running on your real inbound leads with a review in the middle. The testing time is deliberate: one week at a small lot might not see enough volume to be a real test. One dependency to know up front, and it isn't ours. US carriers require every business to register for A2P 10DLC before it can text a mobile number. That registration happens in your own account with your own messaging provider, and the fees and the approval timeline are theirs and yours, not ours. We don't file it, we don't manage it, and we'll tell you where it sits in your stack. Until it clears, nothing can send.
Question about the timeline? Email us, no call required.
It doesn't answer the phone. This is SMS and web chat only. It doesn't build your financing application, and it never asks for a license number, bank details or a Social Security number: when that information is needed the buyer goes to your own secure link and the data never passes through the agent. Inventory syncs once a day, so a car sold this afternoon can still show as available until morning. It doesn't source cars from the auctions. We don't have a Manheim API connection and our dealers haven't been approved for one either, so when the car isn't on your lot the agent captures what the buyer is after and routes it to you with the conversation attached. You decide what to go find.
Need something off that list? Email us and we'll say if it's possible.
For 90 days after acceptance we fix any defect at no charge. That's separate from the monthly fee on purpose: you should never be paying us to repair our own build. The monthly is for running and improving the system. After the initial term either side can end it with 30 days' notice, and if you do, you keep your data, your CRM, your contacts and a documented handover.
Want to see exactly what you'd own? Book a call.
The first step
Thirty minutes, no pitch. Bring last week's leads and we'll walk through where this would have caught them.